Anti-Cupcake News Article

By on June 9th, 2011 . Filed under: News, Press .

This week my local newspaper, The News and Observer featured an article by a cupcake critic.  I know everyone is entitled to their own opinion and as a cupcake lover I am biased to support cupcakes and be upset upon reading anything that says the cupcake trend is over.  The newspaper article, titled Keep Your Cupcakes; Cute Doesn’t Cut It, was written by Debbie Moose who states that she “doesn’t like cupcakes.  They’re so 2009.  They’re done.”  She goes on to say that her issue with cupcakes is that they are cute and that is what people are concerned with rather than caring what they taste like.  As a baker myself I will admit that I like it when people compliment my baked goods appearance but the highest compliment is when they tell me how good it tasted or go back for a second serving.  It’s not merely what the cupcake looks like, although it has to look good to make you want to eat it.

Moose goes on to argue that cupcakes are time consuming and impractical claiming that they go stale too quickly and frosting cupcakes takes too long.  I feel that cupcakes are individual cake saving you from having to cut a cake at a party.  I also feel that with all good baked goods  you need to consume them quickly or they will go bad.  Fresh bread from a bakery will go stale quickly.  If you use a little planning and bake the cupcakes within an appropriate time frame they will be fresh for your celebration. 

The only part of Moose’s article that I agree with is her issue with the frosting-to-cake ratio being off.  I have been to several bakeries where there is more frosting than cake.  For me Kara’s Cupcakes and SusieCakes along with Georgetown Cupcakes and Daisy Cakes have been among the top cupcakes that I have tried and all four have what I feel is a good frosting-to-cake ratio.  Moose finishes the article by stating that “oatmeal cookies are forever,” do you agree?  I know I don’t, maybe you could argue for the classic chocolate chip cookie but not for oatmeal, in my cupcake loving opinion an oatmeal cookie could never trump a cupcake!

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5 Responses to Anti-Cupcake News Article

  1. Miranda

    Wow it’s cupcakes!!! Why does she even give a crap?! What a waste of trees on this Moose lady’s dumb article! I mean she must have a grudge against cupcakes or successful bakers or something! Let me guess, culinary school rejected her for crapy cupcakes am I right?

  2. Paloma Capanna

    As the expression goes: “F’get about it.” Too cranky to even warrant a comment. (Nice blog post though:)

  3. Alison

    Yikes! Never ever heard of someone not liking cupcakes! Just the sight of them make you smile! And yes – I wholeheartedly agree that the taste is more important than the looks. And as far as my vote goes – hmmmmm…. how about oatmeal cookies IN a cupcake??? Now you’re talkin’!!

  4. Denise H

    That is a horrible article! As a baker of strictly cupcakes, I have TONS of compliments on the looks AND taste of them. I never hear of anyone say that cupcakes are so 2009. I don’t even see how that is possible since there aren’t really many cupcake bakeries in my area. Actually, the trend is just picking up where I live and we have recently had a couple open. I think she needs to do her research. I think it is just her opinion that she doesn’t like cupcakes….which is completely fine. Because I do not like oatmeal cookies!!!!!

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