The third Saturday in October is Sweetest Day; this year that falls on October 16th. It’s a wee holiday that’s mostly celebrated up in the Great Lakes region with the giving of small gifts to loved ones. Sweetest Day originated in Cleveland, Ohio in 1922 as a PR move by a committee of Cleveland confectioners: on the first Sweetest Day, 20,000 boxes of candy were distributed to the city’s poor and unfortunate by movie stars. Admittedly, giving boxes of candy to the needy is great press, but what I take away from this is that Sweetest Day is about giving to those who need it most.
I want to advocate for a revival of Sweetest Day as a holiday where we again give to the most vulnerable among us. Since we can all agree that cupcakes are way better/sweeter than candy, it’s pretty easy to see how we can fit our favorite baked good into this equation. Also, from what I’ve read in All Things Cupcake, cupcake aficionados are all about uniting our favorite food with philanthropy. This is something we do naturally – it’s no secret cupcake-lovers are sweethearts.
Celebrations of Sweetest Day can be as literal as giving cupcakes to orphans, but they could also take the form of bake sales to feed the hungry or to raise awareness about epilepsy. We’ve already seen the outpouring of cupcakes and funds in the wake of the earthquake in Haiti and Jody Hall‘s use of Cupcake Royale as a platform for social justice. Let’s use Sweetest Day as a way to celebrate the best parts of ourselves and to use cupcakes to their greatest potential – helping our fellow human beings.
If you decide to plan something for Sweetest Day, let us know! We at All Things Cupcake would love to hear about our readers plans to bring back what is possibly the only cupcake-related social justice holiday in existence.