Top It Off with Happy!

By on Monday, August 8th, 2011

Is it possible to cupcake topping your way to happiness?

Let’s start with the basics:  a white cupcake with a white frosting.  Vanilla-on-vanilla, and I’m going to add a little vanilla ice cream.  Vanilla signals simple, uncomplicated, neat, cool enjoyment.

Put mini M&Ms on that same vanilla-on-vanilla cupcake, and it’s a game changer!  It’s not just adding the chocolate of the candies.  It’s adding everything associated with rainbow-colored M&Ms, like childhood, blue skies, remembering the brown ones, and even reminiscing about UK Smarties.

Likewise, take the Crumbs Bake Shop cupcake “Good Guy.”  How do I know, just by looking at it that it will be good?  It’s vanilla cupcake, vanilla frosting, rainbow sprinkles, and white drizzle.  Think Glinda, the Good Witch from the Wizard of Oz.

Or, how about tye die and peace sign cupcakes at Cupcakes by Carousel?  Now there’s a sure-fire way to make me smile.  I don’t even think that there’s a flavor associated with this visual, but it signals to my whole being:  “Don’t worry – be happy!”

Cupcake with a smiley face, anyone?

Sprinkles Sues Pink Sprinkles!

By on Monday, July 18th, 2011

You don’t have to be a lawyer (but I am) to enjoy this news flash:  Sprinkles Cupcakes has filed a lawsuit in Federal District Court in CT against Pink Sprinkles Cupcakes.  The claim?  Trademark infringement.  Here is the 10-page “Complaint,” the document that starts it all.

Copyright Me Cupcake Photo!

What is there to gab as part of the exclusive All Things Cupcake blog not found anywhere else?  Well, as to what matters to us, Sprinkles claims in paragraph 8 that it “plans on opening stores throughout the United States and around the world, including Boston, Philadelphia, Toronto, London, and Paris.”  Magnifique!

My curiosity spun me around the US Patent & Trademark Office website.  “Sprinkles” produced 192 results, including “Magic Sprinkles,” “Serenity Sprinkles,” “Twisted Sprinkles,” “Garden Sprinkles,” and “Pet -,” “Kitty -,” and “Doggie Sprinkes.”  In fact, in 2002, before there was “Sprinkles” of Beverly Hills, there was “Sprinkles of Palm Beach”  – that is, until Sprinkles bought the assignment for that trademark.  (Don’t tell Sprinkles, but there is currently a “Sprinkles Ice Cream” in Palm Beach…)

Stay tuned as we track the Answer to the Complaint, due in from Pink Sprinkles within just a few days.

Oh, and just to be on the safe side…I’m not publishing photographs of cupcakes from either Sprinkles or Pink Sprinkles – here is one of my own!

Patriotic Batter

By on Friday, July 1st, 2011

Fourth of July batter

Red, white, and blue profusion!  If the cupcake isn’t the ultimate Fourth of July treat for everyone in the family.

It took me a little while this evening to find a new twist to bring to the blog.  How about red, white, and blue batter from Baking Bites?  The complete recipe is included and looks Y-U-4thofJuly-MMY!  Did you know that you could layer cupcake batters to put this splash into the presentation?

And, just in case you’re buying, you’ll find Fourth of July specialty cupcakes going on at Sprinkles Cupcakes or try them at Magnolia’s Bakery or, well, just about every bakery in America!