From Scratch: A Business Story is the story of Crave Cookies and Cupcakes. Two sisters started Crave Cookies and Cupcakes in 2004 after years of making cookies for family and friends. The From Scratch: A Business story details the sister’s journey from using an old pizza oven and two kitchen aid mixers in their original Calgary, Canada location through their expansion to seven storefront locations.
ATC was sent a copy of the 60-page story to review. I thought the tale of the two sisters business adventure was well written. As I read about their shop and cupcakes I could picture what the inside of the store looked like and see them inside their kitchen baking cupcakes. I love that Crave has stuck with their philosophy of baking from scratch. The story is not just for the cupcake lover or the business entrepreneur; it’s able to appeal to multiple audiences, as it is also a story about family and following a dream when others doubt you. Read the rest of this entry »