What is it about Hostess cupcakes?

By on June 14th, 2011 . Filed under: Cupcake Ideas, Favorites, News, Press .

Hostess Snack Cakes.  Gotta love their cupcakes.  Golden.  Chocolate.  Orange.  Fondant-y icing.  Seven, white squiggles down the middle.  Vanilla creme frosting in the middle.  Wrapped in plastic.  Mass producted.

Hostess is big business.  Hostess Brands, which owns Hostess Snack Cakes, employs 21,000 people in 39 bakeries in 41 states across the U.S.A.  (In case you’re interested:  they’re hiring.)

Hostess is still celebrating its February 2011 launch of the strawberry cupcake, so it’s not too late for you to vote for your favorite Hostess cupcake and get a chance to win $25,000 and other, daily prizes.

According to the Hostess Director of Marketing, “Hostess sets the standard for timeless treats that are loved from generation to generation.”  So just how many Hostess cupcakes do Americans eat every year?  600,000,000.  And it’s Memphis, Tennessee that’s the Hostess cupcake eating capital of the Hostess empire.


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1 Response to What is it about Hostess cupcakes?

  1. Lorraine

    I always loved these cupcakes as a kid! I just made my own version of this and you can see it at: http://themalesfamily.com/phdcupcaker/?p=679!

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