This week my local newspaper, The News and Observer featured an article by a cupcake critic. I know everyone is entitled to their own opinion and as a cupcake lover I am biased to support cupcakes and be upset upon reading anything that says the cupcake trend is over. The newspaper article, titled Keep Your Cupcakes; Cute Doesn’t Cut It, was written by Debbie Moose who states that she “doesn’t like cupcakes. They’re so 2009. They’re done.” She goes on to say that her issue with cupcakes is that they are cute and that is what people are concerned with rather than caring what they taste like. As a baker myself I will admit that I like it when people compliment my baked goods appearance but the highest compliment is when they tell me how good it tasted or go back for a second serving. It’s not merely what the cupcake looks like, although it has to look good to make you want to eat it.
Moose goes on to argue that cupcakes are time consuming and impractical claiming that they go stale too quickly and frosting cupcakes takes too long. I feel that cupcakes are individual cake saving you from having to cut a cake at a party. I also feel that with all good baked goods you need to consume them quickly or they will go bad. Fresh bread from a bakery will go stale quickly. If you use a little planning and bake the cupcakes within an appropriate time frame they will be fresh for your celebration.
The only part of Moose’s article that I agree with is her issue with the frosting-to-cake ratio being off. I have been to several bakeries where there is more frosting than cake. For me Kara’s Cupcakes and SusieCakes along with Georgetown Cupcakes and Daisy Cakes have been among the top cupcakes that I have tried and all four have what I feel is a good frosting-to-cake ratio. Moose finishes the article by stating that “oatmeal cookies are forever,” do you agree? I know I don’t, maybe you could argue for the classic chocolate chip cookie but not for oatmeal, in my cupcake loving opinion an oatmeal cookie could never trump a cupcake!