Jamie of Pongr sent me a little e-mail with this picture below, and he stated: "I’ll tell you, I never really considered myself a cupcake fan until recently (just wasn’t something I had ever given much thought to before). Lately I’ve just been stopping into the nearby SWEET and treating myself to quick, guilt-free, pre-lunch deserts – these cupcakes are made with all-natural ingredients. They really are delicious, and I’m grateful for being made aware of such treats."
and I got to thinking… why are cupcakes so popular? Why do people LOVE their cupcakes? He made it a little clearer, "My observation about the cupcake phenomena is that they’re cute, fun, and can generally be an “experience” versus just eating a cookie or something… I love cookies, but cookie consumption is more solitary affair; cupcakes are for friends and activities."
How true! There is only so much you can do with a cookie. Cupcakes? A whole nother story!
“SWEET” the cupcake store on Mass Ave. in Boston.